Build a system for predictable B2B growth.
Marketing creates results.
Infinity Loop Marketing™ creates predictable growth.
Trusted by companies like CorPower Ocean
The problem
Most B2B companies are active
in their marketing. But results don't follow.
Campaigns
are running.
Content
is being produced.
Websites
are being updated.
But results don't follow at the same pace.
Sales cycles stretch. Opportunities stall. Marketing becomes difficult to connect to revenue.
Not because of lack of effort.
Every decision starts from zero.
Because each activity stands on its own. Nothing builds on what happened before. Nothing reduces uncertainty for the next step.
222%
increase in cost of customer acquisition over the past 8 years
79%
of leads never convert
73%
of B2B buyers search online first
The insight
The problem is not activity.
It's how progress is built.
In B2B, decisions rarely happen in one step. They are formed over time — through multiple interactions, internal discussions, and increasing clarity.
If those interactions are disconnected, trust doesn't accumulate, understanding doesn't deepen, and decisions don't move forward.
Infinity Loop Marketing is designed for exactly this. Each effort builds on the last — reducing uncertainty, increasing clarity, and moving decisions forward.
With AI and human expertise combined, we can do this with a precision that was impossible three years ago.
How it works
We don't guess.
We calculate.
Start with the outcome. Work backwards until every action has a purpose.
Goal
2 new clients / month
Meetings required
8 qualified meetings
Leads required
32 qualified leads
Traffic required
1,600 high-intent visitors
Search visibility required
Top-3 for priority topics
What we build
Authority-driven content architecture
Once the math is clear, every action has a purpose.
Results
What the system produces.
Available now
1–2 spots this quarter.
We work with a maximum of 5–7 companies at a time. A strategy call is always the first step.
The difference
Not an agency. Not a tool.
A system.
| Traditional agency | Performance agency | Infinity Loop Marketing™ NewDGTL | |
|---|---|---|---|
| What they deliver | Projects and campaigns | Campaign optimisation | A self-improving growth system |
| How success is measured | Deliverables delivered | ROAS and cost per lead | Business outcomes and growth predictability |
| Feedback loop | Project-based | Campaign-level | Full-system learning |
| Data ownership | Agency | Platform | You |
| Long-term value | Stops when project ends | Stops when ad spend stops | Compounds over time |
For you if
Built for B2B companies with
a strong product and weak digital visibility.
Right for you if
- ✓ You know your marketing is underperforming
- ✓ You want a system, not more campaigns
- ✓ You value decision-grade data and transparency
- ✓ You think long-term
- ✓ You have budget for a strategic partner
Not right for you if
- × You need a quick campaign with fast results
- × You sell low-margin consumer products
- × You are looking for the cheapest option
- × You want to outsource execution but keep strategy internal
Start here
Infinity Loop Audit™
Before we talk about us, we want to understand you. An Infinity Loop Audit is a reverse goal analysis — we start from your goal and work backwards. You get a decision-grade assessment, not a sales pitch.
Most companies start with a strategy call. If there's a good fit, the audit is the next step.
Book your Infinity Loop Audit™Retainer
Operating the system.
After the audit, we build and operate the growth system together.
Infinity Loop Pro
Most companies start here.
Infinity Loop Premium
For companies with international ambitions.
We work with a maximum of 5–7 companies at a time. No binding period – cancel anytime.
The founder
The system didn't come from theory. It came from more than 15 years of helping B2B companies turn marketing from a cost into a growth system. Infinity Loop Marketing™ is the result of that work.
Kenneth Backman
Founder, NewDGTL
Insights
From our thinking.
What Founders Start to Notice Before Growth Slows Down
Growth often becomes harder to interpret before metrics visibly change. Founders sense that signals are spreading across teams, channels and initiatives. The companies that scale most effectively build structured systems where positioning, demand, conversion and feedback reinforce each other over time.
Growth Systems in B2B: How Structured Marketing Creates Clearer Decisions
Most B2B companies already have what they need to grow. The opportunity is to bring it together. When positioning, demand, interaction and insight operate as one system, growth becomes something that builds — not resets.
The B2B Dark Funnel: Why Your Next Customer Has Already Decided
Up to 70% of a B2B buying decision happens before a vendor is ever contacted. Understanding the dark funnel is the difference between being found and being forgotten.
The Compound Effect: Why Authority Content Outperforms Advertising
One paid ad stops working the moment you stop paying. An authority library works while you sleep. Here is the math behind compounding content.
Perception vs. Reality: How Behavioural Science Defines Value
Value is in the eye of the beholder. We explore how behavioural science – from Kahneman to Sutherland – shows that perceived value often differs markedly from actual cost.
Marketing is King: 8 Reasons You Should Know
In today’s competitive business climate, marketing has become the most critical process for organisations seeking sustainable growth.
Understanding the Power of Perception: AI Marketing Strategies for 2024
The future of value creation lies in perception. Rory Sutherland’s philosophy shows how creative thinking often outperforms complex material solutions.
We Are All Marketers: What Does Evolution Tell Us About Advertising?
Nature and evolution give us unexpectedly powerful insights into marketing. Focus on the visible to influence the invisible.
Marketing isn't a cost.
It's an asset that grows
with every loop.
You're among the first in Sweden to have an AI-native marketing partner that plays the long game.
While others buy campaigns, you're building an asset.
No lock-in. No sales pitch. Just an analysis that creates value for you directly.
